Statistics report that about two-third of the world’s entire population uses the internet today and about 37% of the internet users own a smartphone. This is a marked increase from just 21% in the year 2013. But a smartphone is nothing without proper application support. As of today, almost all the major companies around the world have already created their own applications for mobile devices, and new and upcoming businesses are soon to follow. If you are planning to start a business of your own, or if you already own one, you should consider investing in mobile app development. Not only can a mobile app help you stay afloat in this competitive world, it can also increase your audience engagement and conversion rates.